Artwork Specs

Macintosh files preferred for artwork. However, we support the most recent Macintosh and Windows versions of: Adobe® Acrobat®, Adobe® Illustrator®, Adobe® Photoshop®, Freehand™, Adobe® InDesign®.

All PANTONE® spot colours should be converted to PANTONE process colours before saving the file. Also, please provide documentation of original PANTONE spot colours used in file before converting to CMYK.

We carry the enitre Adobe® font library, as well as Bitsream® for the Macintosh®. If an IBM font is used in the electronic file, the printer and screen font must be supplied. Bleeds must have artwork extending at least 3.175,, (1/8″) beyond the die-line on each side that bleeds. Registration is held to plus or minus 0.25mm (1/100″). Screens are run at 150 LPI.

Label Design Considerations for the Wine Industry

Where new product designs are brought to the printer to reproduce the art in order that the label provides the shelf appeal to the intended market sometimes consideration has not been given to the “Design” of the label. This document is intended to point out some of the factors which are frequently overlooked and act as reminder to label designers and procurement personnel.

Bottle or Container

Check the specification of the bottle for label protection area, its lowest or highest position and dimension to ensure the height dimension of the label falls within tolerance. If no Label Protection area is specified, consider the consequences of scuffing in transport as described below. Some bottles are coated during manufacture which affects the tack of a label.

Check bottle specification, suitability for adhesive to use and positioning of the label.

Label Application

Where clear poly substrates are employed for the ‘no label look’ check with the bottling line whether the label applicator equipment PIR sensor can detect the label for correct dispensing. Similarly some special shaped labels can become a nightmare to the bottling line where production speeds are reduced in order to apply the label. Embossing of a label can have a similar or even disastrous effect in label application where the embossing design can cause weakening of the backing substrate to cause snapping at the applicator.

Check material to use and shape or design intended with your bottling line operator.

Packaging and Transport

A common oversight by winemakers is the secondary packaging employed, which is intended to prevent bottles clashing during road and sea freight. However the same packaging, if not selected correctly, can lead to damage of the label through the abrasive properties of the separator. Some winemakers have been known to have the cardboard separators printed but not considered the quality of the cardboard used or the ink transfer from separator to label on the bottle.

Check secondary transport or protection by laminating the label, or, providing plastic sleeves over the bottle to guard against the abrasive cardboard separators used in the box.

Product Use

When a product is expected to be stored or used out of normal conditions expected of a label, 10°C ~ 25°C at 50%R.H., consideration must be given to the build specification of the label such as Adhesive and top sheet. i.e. placing the product in a fridge or freezer or exposing the same product to conditions such as an ice bucket or container during export overseas. Ice bucket specifications where originally drawn up to maintain a label dressing to a bottle with minimum distortion over a period of 3 hours e.g. a social event, it was never originally intended to maintain the label in good condition over a wine expo or lengthy soak of more than 3 hours.

Furthermore some European countries recycle bottles and as such require high wash-off properties for labels.

Check whether wet strength material is required and the type of adhesive to be employed.

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Specification Sheets

Some general specification sheets have been drawn up for common materials used in converting materials to labels. These are available on request.